Oliver Brann: Writing Samples
Zeitgeist capturing
“The LRB review of the Cereal Killer cafe is in and it’s Pulitzer-worthy.”
– Evening Standard.
This piece written under moniker ‘Haulin’ Oats’ contributed to The London Review Of Breakfasts’ cult status, its book sales, and the reputation of its writers.
Audience Inspiring
Description copy for London page on Student.com
The positive impact this, and similar copy, had on VCs’ early impressions of our content helped us through a funding round.
Useful
One Minute Soft Skills Cheat Sheet – Week 3: CREATIVITY
5 Ways To Grow Your E-commerce Business By Harnessing Sustainability
The six worst money-wasting danger zones
Thought leadership and brand positioning
University In The Future: A Student Writes From The Year 2050
This made a highly positive impact on HE admissions and recruitment staff for international students. It was retweeted by HESA, The PIE and UKCISA.
ART WRD artist and writer ‘exploration page’ for Lift Off product
This is one of many Exploration pages for ART WRD. They explore the artist, writer and theme of an ART WRD piece. They had a positive impact on journalists, aiding ART WRD in its remarkable early PR success – the editor of The Sunday Times Style, Laura Atkinson, described them as “rich, compelling and accessible”.
Web, marketing and ad copy
ART WRD website (all copy across the site is mine)
Sticky and shareable
50 things to do before you leave university
This inspired the Independent to create a franchise of articles with one of their writers doing ‘The 50’ in stages. This resulted in even more signups for Student Beans.
Top 10 Most Insanely Luxurious Hotels On Planet Earth
This is one of a series of pieces I wrote for hotel website Top10.com, a prior venture of the founders of Motorway, They were the best performing of a wide array of guest travel-blogger articles for the site.
Reviews
Under moniker ‘Haulin’ Oats’.
Know how you feel
How To Serve Up Vigilante Justice On Public Transport