Oliver Brann: Video

I have concieved, produced and scripted numerous videos. A few examples are included below.

Being Bilingual Changes Your Brain

Concieved, scripted and produced. Over 22k shares on Facebook and driven 10k page likes at the time of writing.


Cardholder Videos for ART WRD

The ART WRD site can act as a showcase for some of my work. The brand concept, messaging, website and copy were created by me. The photography, video and design produced by me.

I created 9 versions of this video, one for each product in the cardholder range.

  • I produced them at an incredibly low cost
  • They add trust and value with an explainer function for site pages
  • They’ve achieved lower cost per click rates on social than all other ads (including ones created by social marketing agencies)

 If I Wasn’t A Youtuber…

Concieved, co-produced video. Oversaw messaging, digital implementation, defining and meeting project goals. Worked with Kameleon as the sole Plotr stakeholder.

This project saw the harnessing of Youtubers to seamlessly explain, and produce engagement with, the core functionality of Plotr. A video was posted on the Youtubers’ own channels of them playing The Plotr Game (where career matches surface according to the psychological profile that builds up as you play). A second video of the Youtubers trying out their top careers was served on Plotr – achieving a remarkable 50% CTR from first to second video, and 50% from that to playing The Game. 

Marcus Butler’s video drove over 90k to Plotr and 45k to play The Game. Despite having more than six million engaged subscribers, Marcus stopped posting in 2018 and deleted most of his videos. Like nearly all Youtubers of the twenty-tens, the fast moving churn of modern content trends meant a finite fertile period existed for these creators.